Colombia, Alber Valenzuela
TASTES LIKE White Peach, Golden RaisinsPROFILE Fruity & Creamy
Alber represents the next generation of responsible, ecologically-minded coffee producers who are committed to sustainable agricultural practices. Alber Trujillo Valenzuela grew up on a coffee farm spanning 36 hectares, playing among his family’ s thousands of coffee trees with his five siblings. 13.9 of those hectares are now his, and he has in his own right become a coffee producer. El Jardin is nestled up against the mountainous protected area known as the Serranía de las Minas.
With sourcing partner Azahar Coffee Company, we determined a sustainable, profitable price for the growing longevity with the producer. Azahar work closely with producers to assess cost of production by region. We’ve listed both the FOB (Freight on Board) and the Farmgate price, which is the payment directly to Alber. On top of the FOB cost, we then shipped this coffee to Melbourne, complete quality assessments, roast (resulting in a 15% weight loss), & retail it, adding significant costs & risk.
Compare the different trading models to see what Alber would have received if they hadn’t sold to Seven Seeds.